Canton Fair Global Share

The 130th Canton Fair came to a successful conclusion online and offline on Oct 19. Xu Bing, spokesperson of the Canton Fair and deputy director of the China Foreign Trade Center, said that with the joint efforts of all participants, the Canton Fair has operated smoothly, further enriched its formats and expanded its functions, successfully completed various tasks, and achieved the goal of "safe and orderly, innovative and efficient, and colorful". It has made positive contributions to the high-quality development of trade, the recovery of global economy and trade, and the building of a new development pattern in services.

According to Xu Bing, this session of the Canton fair in order to "promote domestic international dual cycle" as the theme, make full use of domestic and international two markets and two resources, USES the domestic and overseas merchants two-wheel driven strategy, invite domestic and overseas buyers online forum, help enterprise to grasp order, extension market, strong brand, vigorously promote domestic trade foreign trade unicom.

Against the backdrop of the global epidemic, this year's Canton Fair has for the first time implemented the integration of online and offline exhibitions, accelerated the digital transformation, and opened a new mode, new normal and big scene of the Canton Fair's dual-track exhibition.
The online exhibition platform has further optimized the negotiation function and enriched the display forms such as text and text, video, 3D, VR and live broadcast, so that both parties can break through the time and space limitation and communicate with each other 24/7 to acquire customers and achieve cooperation. Relying on independent research and development and supported by technological innovation, more and more Chinese exhibitors "brand" and "new products" at the Canton Fair have become the "new normal". About 26,000 Chinese and foreign enterprises participated in the exhibition and uploaded 2,873,900 pieces of exhibits, 113,600 more than the previous one. Among them, 898,200 were new products, 112,700 were smart products and 248,600 were independent intellectual property products, an increase of 59,700, 2,000 and 20,200 respectively over the previous year, fully demonstrating to global buyers the innovative vitality of Made in China, created in China, Chinese brands and Chinese technology. The online platform has been accessed 32.73 million times. Exhibitors have broadcast 43,000 times in total, with more than 350,000 people watching the live broadcast online. The offline exhibition covers an area of 400,000 square meters, with 7,795 exhibitors. A total of 600,000 visitors to the museum. Many exhibitors will move the live broadcast room to the exhibition site, offline physical exhibition, online scene display, interactive warm, all-round multi-channel to enhance the corporate brand image.
This year, the "Rural revitalization Featured products Exhibition Area" set up for the first time in offline exhibition and the "Rural revitalization special area" set up in online exhibition have become a highlight of this Canton Fair. It is understood that a total of 883 secondary enterprises participated in the exhibition for free, and enterprises participating in the rural revitalization zone uploaded a total of 39,600 pieces of featured exhibits. Exhibitors said, let them learn about the latest market trends in the Canton fair and met customers effectively, get the real order, help them to speed up into the binary, further expand the international vision, open the mentality, find out the direction of power, fusion exhibition to help them to familiar with new media marketing pattern, the training live marketing talents, to speed up the digital transformation, Inject new vitality into the economic development of poverty-stricken areas and promote the upgrading of featured products and industries.

We, Merser Textile are also offering nearly 100 new products this year, including picnic MATS, beach bags, blankets, cushions, as well as some high-tech textile products, such as luminous blankets, luminous cushions, Christmas products, GRS products and so on. During the epidemic, the development of the company has kept pace with the pace of the country. Thanks to the support of the government and the efforts of the company's employees.

At the same time, the Canton Fair will comprehensively improve trade services in accordance with the characteristics of integrated exhibitions. Precise matchmaking meetings were held for 13 national foreign trade transformation and upgrading bases, including Shiling In Huadu city, Guangdong Province, Linhai in Zhejiang Province, Jinjiang in Fujian Province, and Nantong in Jiangsu Province, with well-known multinational purchasing groups to help local industries and brands expand the international market. A total of 1,972 products from 943 enterprises participated in the 2021 Canton Fair Export Product Design Awards, a record high. Finally, 135 products from 90 enterprises won the Supreme Gold, gold, silver and bronze awards, further promoting Chinese brands.